News

#TackleEbola Ribbons Allow People to Show Support for Ebola Heroes

1/7/2015

#TackleEbola Ribbons Allow People to Show Support for Ebola Heroes

1/7/2015

The 2014 Ebola outbreak in Liberia, Sierra Leone and Guinea is proving to be one of the worst outbreaks in recent history. To date, over 8,000 people have succumbed to the disease, and an additional 10,000 children have been orphaned. In October 2014, Paul G. Allen committed $100 million to help stop the spread of Ebola, the largest private donation to the cause to date.

Additionally, the #TackleEbola campaign and TackleEbola.org website were launched with the goal of raising awareness and fostering support of those on the ground fighting to end the Ebola crisis. The funds raised from the #TackleEbola campaign have supported partners such as UNICEF, Save the Children and Medical Teams International.

One of the key aspects of the #TackleEbola efforts is the ability to drive engagement  through thoughtful and impactful social media efforts. In late December, the #TackleEbola ribbon was introduced to keep up the momentum of the #TackleEbola campaign. The ribbons, a tribute to West African national flags in a bright red, green and yellow, were rolled out at a series of high profile events including the United Nations Ebola Summit, film festivals, award shows, television talk shows and NFL games. The ribbons were given to fans at Seattle Seahawks games and worn by coach Pete Carroll. They were also distributed in a digital form that allowed supporters to attach them to social media profile photos on Facebook, Twitter and Instagram.

The ribbon campaign is one of the ways the #TackleEbola team is working to ensure Ebola remains relevant to U.S. audiences. The battle against the disease is still raging, and by wearing and sharing this ribbon, #TackleEbola supporters can let their networks know that they stand beside the health care workers, survivors and people of West Africa. Governments and NGOs must continue to focus their efforts on getting the number of cases to zero.